Cracking the Code of Sustainability Reporting
In this article:
Struggling to write an effective sustainability report? Discover the secrets behind Apple’s viral approach and learn how to make your reports more engaging and impactful.
Read on for key takeaways and expert tips.
Is it just us, or does writing a sustainability report feel like piecing together an endless jigsaw puzzle? There’s so much information to fit in, and it can be overwhelming. But guess what? There’s a simple way to make this easier—by looking at how other businesses do it.
Behind the Scenes of Apple’s Green Journey
Remember Apple’s “Mother Nature” video? It went viral when their sustainability report came out in 2023. Some people found it awkward, while others thought it was groundbreaking. Regardless of how you feel about the video, it teaches us an essential lesson: “Good reports communicate with clarity and simplicity.”
Here are a couple of key takeaways from Apple’s report:
Taking the Reader on a Journey
A good sustainability report doesn’t just present data; it tells a story. It shows how the business tackles sustainability challenges and leads the reader through an engaging narrative. Apple’s report is a great example. They start with a compelling story, drawing the reader in and setting the stage for all the detailed info that follows.
Linking to More Information
Effective reports link to additional information, making it easy for readers to dive deeper into specific topics. Apple does this well by offering extra materials and links to their ongoing projects. This approach not only enriches the report but also makes it a handy resource for understanding the company’s sustainability efforts.
Watch the Full Review
Want to dive deeper? Watch our detailed review of the Apple report in the video below. We share tips and insights that can help you improve your business reports and make them more impactful.
Need Help Creating Your Report?
If you’re struggling to create a sustainability report that hits the mark, consider joining our Impact Accelerator program. We work closely with sustainability managers, consultants, and leadership teams to craft impactful reports. Book a meeting with us to find out more.
The road to net zero is a long one, and finding a supplier who can assist you in that journey, whether through transparency, honesty, or maintaining a constructive business relationship, can be transformative. As ever with net zero, it’s all about the long-term strategy.