Greenpeace - TESCO
A unique visual campaign to stop the world burning.
In a nutshell:
With an integrated campaign for Greenpeace we directed focus to the importance of our precious rainforest.
Special attention was paid to TESCO, and a direct meeting between the two organisations CEO’s were the outcome of our efforts.
INDUSTRIAL MEAT
The Amazon is called the lungs of our planet. But everyday these are ruined by humans through deforestation for the purpose of growing animal feed. With intense climate changes facing our planet both human, nature and animal life are already feeling the changes.
BREAK THE CHAIN
With an integrated campaign we directed focus to the importance of our precious rainforest. There is only one Amazon. The campaign emphasises the supermarkets’ role in the supply chain.
Special attention was paid to TESCO, as they knowingly stock chicken fed on soya grown in areas being destroyed in the Amazon forest. It’s time to break the chain.
